FOUNded
nottingham, uk. 2021.

I always dreamed of a career in fashion and I’ve had one. One as an independent designer, one as a boutique owner and one as a stylist. A move to the UK from South Africa, my home country, shook things up. The short version is that post 2020, I now live on canal boat with my husband and we float along in the English midlands, dreaming up new lives as we go. This up-cycling project came about as a need to fulfil my creative desires, my passion for fashion design and the need for the project to be compact - think tiny home living - meaning one off pieces and limited production. It’s niche. It’s the moment I am in now, the side-hustle-sister to my 9-5, and also a reminder of the person I want to become.

WHAT I BELIEVE IN

I believe in shirts. Well made oversized, second hand men’s shirts. Modern design. I believe in just enough detail that people look twice but not too much that you’ll ever be “over it.” Blazers. I stand by them as the source of all my power. We all have power. I believe that clothing helps us tap into that. I believe in clothing that lives all year ‘round, pieces that you pick up day after day after day. Versatility, that is the key. I believe in the sustainable option, I believe in supporting the battles that feel beyond my control. I believe in trying to be better and also just trying in general. Trying something new, trying on old as if it is new, trying to make an idea a reality. So I take my beliefs and I try them on for you here. I wear my heart on my shirt sleeve and I hope that for the people who find it, that it’s their belief too..

extending the life of existing garments through creative cutting + modern detail.